![]() Meanwhile, the ad platform agency MyLikes, which connects users of YouTube and Twitter to advertisers, now has more than 370,000 members willing to sell their services to the right brand.įanvertising is a uniquely telling trend. Attend a corporate event and take snaps, and they could get $2,000. Instagrid Network co-founder George Sylvain says he expects popular Instagrammers will make between US$50 (Dh184) and $500 for posting brand-relevant photographs. Launched in February with the aim of connecting big brands with popular users of the photo-sharing app Instagram, the platform has already signed up partners such as Marc Jacobs and Lacoste, eager to access Instagram's 25 million users. Think of it as "fanvertising": the most potent signal yet of the new ways in which brands are angling to leverage the peer-to-peer influence allowed by online social networks.Īmong those surfing the crest of this trend is a new company called Instagrid Network. Not to push you products to ask, instead, if you'll feature those products in your photographs, videos, or status updates. The latest? If you're a big noise on social networks, major brands could soon be in contact. No wonder that new implications continue to emerge. Since then, Facebook, Twitter, Instagram and, most recently, the online pinboard Pinterest have woven themselves through our daily lives with terrifying efficiency. ![]() It's hard to remember now, but there was a time before online social networking.
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